Cookie Policy
Last updated 26 September 2026
01What cookies are
Cookies are small text files a website stores in your browser. They let the site remember things between pages and visits - like what's in your cart or that you're signed in.
02Strictly necessary cookies
These cookies are essential for the store to work - your cart, sign-in, checkout and remembering your cookie choice. Because the site can't function without them, they don't require consent and can't be switched off. None of them is used for advertising or to track you across other websites.
| Cookie | Purpose | Duration |
|---|---|---|
| _medusa_cart_id | Remembers the items in your shopping cart. | 7 days |
| _medusa_jwt | Keeps you signed in to your account. | 7 days |
| _medusa_cache_id | Lets the store show you fresh prices and stock quickly. | 1 day |
| _medusa_locale | Remembers your chosen language. | 1 year |
| _lucenta_shuffle_seed | Keeps the order of products consistent while you browse a collection. | Until you close your browser |
| _lucenta_consent | Remembers your cookie choices. | 180 days |
03Analytics & marketing cookies
We use Google Tag Manager to run analytics and advertising tools. It loads on every visit and uses Google Consent Mode. If you visit from the European Economic Area, the UK or Switzerland, analytics and advertising storage is denied by default, so none of these cookies is set before you choose - until then, Google may receive limited, cookieless signals (such as that a page was viewed) that don't identify you. Everywhere else, these cookies are on by default and you can switch them off at any time. The tools we use may set cookies such as:
| Cookie | Type | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Analytics | Google Analytics - distinguishes visitors and sessions. | Up to 2 years |
| _gcl_au | Marketing | Google Ads - measures ad clicks and conversions. | 3 months |
| _fbp | Marketing | Meta (Facebook & Instagram) - measures and personalises ads. | 3 months |
- Analytics cookies help us understand how visitors use the site, so we can improve it.
- Marketing cookies measure how our ads perform and let us show you relevant ads on other sites and social media.
We pass your choice to Google using Consent Mode, so Google's tags only use the categories you've allowed.
04Payment cookies
When you pay, PayU may set its own cookies to process the payment securely and prevent fraud. These are strictly necessary for payment and are governed by PayU's own privacy and cookie policies.
05Managing your choices
Shortly after your first visit starts, we ask whether you accept analytics and marketing cookies. You can accept all, reject all, or choose by category - rejecting is as easy as accepting, and the store works fully either way.
Change your mind any time
You can also view, delete or block cookies in your browser settings. Blocking strictly necessary cookies will stop your cart, sign-in and checkout from working.
Read more in our Privacy Policy, or email [email protected] with any questions.
Stories in silver, straight to you.
- First look at new collections
- Birthstone stories and care tips
- Subscriber-only offers, now and then